GQ | PaddleWaves Shared Its View on Audemars Piguet Royal Oaks Dark Blue Ceramic
PaddleWaves Editorial“Here, history and romance intertwine with a subtle alchemy, lending the new ceramic case an allure that transcends simple aesthetics. Is it a splendid novelty? In some respects, yes. The colour is a rich navy, verging on black yet revealing its true identity to the keen eye — a deliberate ambiguity that is precisely AP’s point."
“From a business standpoint, this nearly-black ceramic is a calculated manoeuvre; by curtailing the production of its true black counterpart, AP cleverly avoids market saturation, thus protecting secondary market prices and ensuring that boutique sales remain as coveted as ever. In this elegant dance between primary and secondary markets, one finds a simplicity that is, in its own right, a triumph of commercial wit.”
https://www.gqmiddleeast.com/article/audemars-piguet-royal-oaks-come-in-dark-blue-ceramic-now
