GQ | PaddleWaves Quoted on 13 microbrand watches that'll broaden every horology geek's horizons
PaddleWaves Editorial
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“I have recently spent a few days with Simon Brette’s watch, which tends to have a smell of midnight oil and unfinished poems,” says collector Jay Liu of PaddleWaves. “I joke. Simon himself is not a watchmaker but a conjurer – a product manager who somehow birthed creatures with the classic Geneva ideals of beauty and quality. His first model stared back at me like a stranger you’ve known forever.”